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Below is a detailed breakdown of the FX Fortress Working Process. This
summary can change or evolve, based on the clients needs or the depth
of the proposed project.
1. Submittal Stage
— FX Fortress reviews the proposed purpose or the executive summary of
any application to enlist our services. Providing that applying
company is ready to build with the proper materials and content for
successful website creation, we will move on to step 2.
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2. Planning Stage —At
this point both parties will discuss the objectives of the project. We
will determine our target audience, message, industry particulars and
overall company goals. The specifics of the project,
marketing approach and/or design goals are outlined. This stage also establishes a line of
communication between key individuals within client’s organization and
FX Fortress. A strategy is created based on project requirements and
determined budget.
3.
Quotation and Acceptance Stage— All factors and components, including software registrations,
personnel requirements and resources are determined by FX Fortress.
Within the following week client will be supplied pricing details and
required information needed to develop website or marketing campaign. Upon Acceptance, a 50%
deposit is issued and we move on to step 4.
Graphics Design and Web Development
4. Creation
Stage — In a website or design project, we proceed to create the graphical and technical elements for
website success.
Owner will supply the necessary materials and
content that was outlined in stage 3. During this creation stage, the
progress of our project is measured via regular exchanges between
project leaders.
Regular exchanges and proper communication
at this stage ensures project focus, quality assurance and testing.
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Search Engine Optimization and on-line Marketing
4. Creation Stage - In a marketing
or Search Engine Optimization strategy, we proceed to create the
technical elements and index the necessary Search Engines for the
campaigns success.
Owner will supply the necessary materials,
access and content that was outlined in stage 3.I Search engine
Key words, titles, descriptions and Meta Data are inserted, based
on industry research and competitive data collected.
Content pages and necessary supporting materials are developed. |
5. Implementation Stage - In a website or design project, we
meet to proof and review site. Domain name is activated and
project leaders fine
tune the necessary details for success.
Providing Owner has
supplied necessary materials and content in a timely manner,
website will launch on schedule.
Outstanding Fees are collected. |
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5. Implementation Stage - In a marketing or Search Engine
Optimization strategy, reports are made based on time invested,
registrations and results achieved.
Due to the nature of On-Line promotions and providing
that owner has supplied necessary materials and content in a
timely manner, success objectives should be realized within
several weeks to several months.
Outstanding Fees are collected
according to contract guidelines. |
6. Quality assurance - For the first 2 weeks after launch or
contract completion, we monitor performance and provide maintenance as
required. Necessary improvements are integrated, as we assist in
advising owner in the marketing and operation of their website or
on-line campaign. Free consultation is provided and possible marketing
strategies are developed if necessary.
7. Ongoing assessments and technical support — Advice and contact is
always free and only a phone/email away. Further technical
enhancements for Website growth can be contracted if desired.
Contact us for a free consultation today! |
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